Gold, Grunge & Great Fashion

» Espy Gold & The Photography of Alix Broadway

Category: Fashion, Featured, Photography, Urban
November 15th, 2009 | Jai Benteau | No Comments

Local Calgary photographer Alix Broadway and fashion fore-front retailer espy, raise the bar once again with the launch of the new “gold” period. The extensive new set of promotional material is not only edgy & surreal, but sublimely beautiful.

espygoldEspy, One of Calgary’s newest fashion experts landed on the market last June with a sense of purpose, direction and confidence. The retail store combines industry know how and fashion expertise all while putting the end consumers needs first. As part of their desire to keep things fresh and new, the store undergoes a massive transformation every 2-3 months with the focus of a new color to base the selling season around. We’ve seen Red and Purple so far, but this time is GOLD. The official launch party kicks off on the 19th of November with their renowned private and public events celebrating the new season. You can check out their website, www.espyexperience.com for more info.

Creative director of expy, Lisa Marie Sikina has teamed up with talented local photographer Alix Broadway and the rest of the AERA Creative team to help bring a visual aesthetic to each period. The “Gold” period pieces as showcased here, embody a beautiful surreal essence. The bizarre mixture of decrepit industrial architecture, furry wood land creatures and “broken” yet beautiful models has created a set of stunning editorial style visual elements for the collective to play with.

About The Author

Jai Benteau    » http://www.aera.ca

Who am I? Hrmmm. I guess I'm a guy who spends his days trying to find creative ways of looking at things. I currently run AERA Creative Inc, a design studio based out of Calgary, AB. Canada. I originally pursued a degree in Fine Art but quickly realized after graduating that a life making art wasn't as realistic as it may have seemed. So here I am. I design, I create and I look for inspiration on a daily basis.

Leave a Reply

* Name, Email, and Comment are Required